Privacy Policy

Sanus Media I/S ("Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit or interact with our websites and services, including when you sign up, request resources, download free digital products, or book a call.

This Privacy Policy is intended to comply with the EU General Data Protection Regulation (GDPR) and applicable Danish data protection law.

1. Who We Are (Data Controller)

2. Personal Data We Collect

Depending on how you interact with our services, we may collect:

• Identity data: name
• Contact data: email address and phone number (if provided)
• Business data: company name, role, or title (if provided)
• Form and intake data: information you voluntarily submit through forms, questionnaires, or messages
• Technical and usage data: IP address, browser type, device information, pages visited, referral source, and interaction data collected via cookies and similar technologies

We do not intentionally collect special categories of personal data (such as health data). Please do not submit such information unless explicitly requested.

3. How We Collect Personal Data

We collect personal data when you:

• Complete forms on our websites
• Download free resources or register for events
• Request a call or submit inquiries
• Contact us by email or via social media
• Browse our websites (through cookies and analytics tools)

4. Purposes of Processing

A. Delivering Requested Services and Resources

• Providing access to free digital products and requested materials
• Confirming submissions, registrations, or bookings
• Managing scheduling, follow-ups, and related communications

B. Service and Operational Communications

• Sending confirmations, reminders, logistical updates, and follow-up information directly related to your request

C. Website Operation and Improvement

• Operating, maintaining, and securing our websites
• Analyzing usage patterns and improving content and user experience
• Troubleshooting technical issues and preventing misuse

D. Marketing Communications (Optional)

• Sending emails with insights, resources, and updates about our services or programs only if you have explicitly opted in
• You may unsubscribe at any time

5. Legal Bases for Processing (GDPR)

• Contract or pre-contractual steps (Art. 6(1)(b)) — Where processing is necessary to deliver what you requested.
• Consent (Art. 6(1)(a)) — Where you have explicitly opted in to marketing communications or non-essential cookies.
• Legitimate interests (Art. 6(1)(f)) — To operate, secure, and improve our websites and services, provided our interests are not overridden by your rights and freedoms.

You may withdraw consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

6. Service vs. Marketing Communications

Service / Operational Communications — If you request a resource, booking, or registration, we may send emails necessary to deliver what you requested. These are not marketing communications.

Marketing Communications — We will send marketing emails only if you have actively opted in. You can unsubscribe at any time using the unsubscribe link in our emails.

7. Sharing Personal Data with Third Parties

We may share personal data with trusted third-party service providers acting as data processors, including:

• Website hosting and page-building services
• Scheduling and booking tools
• Email delivery and marketing platforms
• Analytics providers
• Payment providers (where applicable)
• Community or course platforms (where applicable)

These processors may only process personal data on our documented instructions and subject to appropriate security and confidentiality obligations. We may also disclose personal data where required by law or a valid legal request.

8. International Data Transfers

Some service providers may process personal data outside the EU/EEA. Where this occurs, we ensure appropriate safeguards are in place, such as EU Standard Contractual Clauses or an applicable adequacy decision, in accordance with GDPR.

9. Cookies and Analytics

We use cookies and similar technologies to ensure our websites function correctly, understand how visitors interact with them, and improve performance and user experience.

Necessary cookies are always enabled. Non-essential cookies (such as analytics cookies) are placed only after you provide consent via our cookie banner, where required by law. You can manage or withdraw your cookie consent at any time via your browser settings.

10. Data Retention

• Inquiry and booking data: up to 24 months after last interaction
• Marketing subscriber data: until you unsubscribe or request deletion
• Analytics data: retained according to the analytics provider's settings, with minimization where possible

When data is no longer required, it is deleted or anonymized.

11. Your GDPR Rights

You have the right to:

• Access your personal data
• Request correction of inaccurate or incomplete data
• Request deletion of your data (where applicable)
• Request restriction of processing (where applicable)
• Object to processing, particularly direct marketing
• Request data portability (where applicable)
• Withdraw consent at any time

To exercise your rights, contact: [email protected]. We aim to respond within one month.

12. Complaints (Datatilsynet)

13. Security

We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, alteration, or disclosure. However, no system can be guaranteed to be fully secure.

14. Children

Our websites are not intended for individuals under the age of 18. We do not knowingly collect personal data from children.

15. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. The most current version will always be available on our website with the updated "Last Updated" date.

16. Contact Information